How Stratus HR Achieved 90% Plan Retention Following Introduction of New Benefit Offering

Stratus HR, a leading Professional Employer Organization (PEO), recently achieved a 90% retention rate for members renewing its new Commute Guard benefit during their second annual fall enrollment period. This noteworthy outcome underscores the significant impact of offering targeted, innovative benefits that directly address challenges faced by worksite employees.

The Right Fit for Stratus HR’s Business

Faced with the goal of increasing revenue and strengthening its portfolio during open enrollment, Stratus HR sought creative solutions that would resonate with their client base of small to medium-sized businesses. Their commitment to “absorbing administrative tasks and positioning your in-house staff as the true heroes” has already earned them a 99% client retention rate, but Stratus HR continuously aims to provide value added benefits to their employees.

Through FIMC, Stratus HR identified the opportunity to introduce Commute Guard—a comprehensive bundle of automotive-related services, including 24/7 roadside and towing, repair reimbursements, and alternative transportation options. This benefit directly addressed a major pain point: unplanned employee absenteeism due to car troubles. In fact, nearly 40% of productivity loss can be attributed to unexpected absences.

Compelling Product Value Proposition Drives Retention

The simple onboarding of Commute Guard enabled immediate value to Stratus’ clients. Further, by consistently communicating the program’s benefits throughout the year, Stratus HR ensured employee awareness and engagement around the new offering.

The results speak for themselves: A year after Stratus HR offered the product, 9-in-10 Commute Guard members renewed their enrollment, demonstrating high satisfaction and a strong value proposition. Several success stories have demonstrated that Stratus’ worksite employees who encountered car issues received timely assistance and reimbursement through Commute Guard, highlighting the program’s tangible value for both employers and employees.

“FIMC made the onboarding process so smooth that we were able to roll out Commute Guard just in time for Fall Open Enrollment. Over the past year, we’ve heard great feedback—employees really see the value in what Commute Guard offers, and our retention numbers speak for themselves. It’s been a win-win for our clients and their teams, taking the stress out of unexpected car troubles.”

– Clay Kelley, Chief Revenue Officer, Stratus HR

By adding Commute Guard, Stratus HR not only solved a major pain point for their client base but also secured an ongoing, incremental revenue stream backed by a loyal following. The impressive retention rate underscores how strategic benefit design can create stickier client relationships, enhance employee satisfaction, and position PEOs as proactive problem-solvers in the HR space.

Contact us to learn more about how Commute Guard can benefit your clients and help increase your bottom line.

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