Auto
Partner Integration
Case Study
How Insurify Supplemented Ancillary Sales by Integrating Auto Hero, a Comprehensive Auto Bundle
Insurify, America’s top-rated virtual insurance agent and comparison platform, was seeking to help customers and their families mitigate financial strain and disruptions from unexpected car troubles. Their solution was to integrate FIMC’s Auto Hero plan.
A Differentiated Offering that Adds Incremental Consumer Value
Insurify provides its insurance comparison service via an innovative AI-powered platform that offers real-time quotes from well-known providers. Auto Hero’s bundled offering of automotive services, reimbursements and discounts provided great value as a supplemental offering to complement Insurify’s traditional auto insurance plans.
Flexible Integration to Get Up and Running
Insurify needed an easy-to-implement product for direct sales through their partner portal, and FIMC’s flexible options for integrating partners, whether through an API platform, partner portal or file feed, helped Insurify achieve success quickly. Insurify agents securely process membership plan orders, and FIMC handles the recurring payments as well as all customer fulfillment and servicing.
Improved Outcomes and Strong Results
Implementing Auto Hero led to immediate results, including a 32% acceptance rate for consumers in the first quarter of business, a 7% increase over the previous quarter. Training and integration was completed within one week, which allowed Insurify to hit the ground running. Since switching to Auto Hero, Insurify has seen consistent sales, outpacing expectations by 22%.
Auto Hero Success Leads to Additional Partnered Products
FIMC’s proven implementation process got Insurify’s team of agents trained and selling Auto Hero quickly, helping to minimize any disruption in ancillary sales during the transition. Insurify then incorporated Home Hero, another FIMC product bundle, which further expanded the company’s ability to cover the needs of its consumers.
“FIMC helped us get Auto Hero, a valuable supplemental product bundle, up and running quickly which contributed to additional product sales and incremental revenue. It has been a smooth experience and very successful for Insurify.”
-Shawn Powers, Vice President Sales & Operations
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