How The Zebra Doubled Customer Acceptance Rate with FIMC’s Onboarding Approach

The Zebra, an industry-leading insurance comparison site, was seeking to expand its business by capturing incremental revenue outside of its core product offerings. As an aggregator, and not a classic insurance provider, The Zebra provides its comparison service free of charge and only makes a commission when an insurance policy is purchased through one of their agents or through a quote they provided to a 3rd party provider.

Ancillary Offering Needed to Capture Incremental Revenue

After a thorough review of business objectives, FIMC identified an opportunity to expand The Zebra’s business by integrating FIMC’s Auto Hero solution, a supplemental bundle of automotive services, reimbursements and discounts which helps individuals and their families mitigate financial strain and disruptions from unexpected car troubles. Auto Hero served as the right solution to complement the traditional auto insurance plans being offered by The Zebra, while delivering quick results.

Hands-on Training and Onboarding

FIMC took a hands-on approach with The Zebra sales team implementing new training tactics such as micro-learning assets meant to deliver daily content to agents to reinforce the value behind Auto Hero. New e-learning modules were deployed, in addition to scripting and sales tools tailored specifically for The Zebra, as part of a series of in-person and virtual trainings. This customized sales toolkit was also made available on The Zebra’s partner dashboard where their team could continuously monitor business performance and track top sales performers.

“FIMC’s comprehensive training program armed our agents with the confidence and know-how to begin selling quickly. Working together, we have been able to launch additional products, add additional states and increase outreach through new contact channels to drive incremental revenue for our business.”
Katie Gold, Head of Agency, The Zebra